Our primary objective is to present news, reviews and tests of weaponry, tactical gear and clothing – something useful and of interest to those who pay regular visits to their local shooting range or practise survival skills in the open. However, we also strive to make tacgear.pl an obvious choice for anyone who likes a good read in their spare time. And so, one will easily find here a number of articles on cars, cyber-security or some fascinating memoirs of Special Forces veterans. Tacgear.pl is also an educational platform for all tactical maniacs regardless of their level of skill and knowledge.
The written content and visual aspect of our articles are both of huge importance to us and so our texts are always accompanied with high quality photographs or videos.
To meet consumer’s preference in the type of electronic device used for reading today, we have built a mobile application for Android and iOS. The app gives the reader a much easier access to our publications and allows us to use push notifications to reach the audience in a more immediate and direct way. The use of latest technologies enables us to run precise analyses of read articles and react promptly to emerging trends and tendencies.

Market
The last few years proved that civilian, sports and collector firearms market in Poland has been growing rapidly. Year 2017, for the first time ever, saw more firearms licences issued for sports shooting purposes than hunting. Currently our country is a home to 300K registered firearms licence holders and another 500K of those who are getting into shooting with an active use of existing facilities (Firearms United). Since firearms is rather an expensive hobby, the vast majority of tacgear.pl readers come either from managerial background or various freelance professions and form a well profiled clientele with a good prospect of becoming your potential customers.
All tacgear.pl articles are to present different aspects of shooting and various outdoor activities, which create a cohesive and consistent reading matter addressed to our target audience. We do not aim to compete with other titles from military or motor industries but merely wish to bring up matters that are of relevance to our readers and fit in the scope of their interests. After all, they will always need some wheels to get to a shooting range.
Readers
The current market of electronic publications in Poland is yet to welcome a title that would specifically cater for shooting enthusiasts, gun owners or people practising outdoor survival. The existing titles seem to keep their focus mostly on the gun industry and present products only available to the police and armed forces. There is no single publisher that would cover the subject matter of “tac-life” with a touch on some military topics but only those with a strong appeal to an ordinary reader.
Tacgear.pl is oriented around a wide spectrum of gun owners and people enjoying outdoor activities, like survival training or bushcraft. Survivalists or Preppers – people who actively prepare for emergencies, will also find some interesting reads here.